JOSHUA Ross GROCOTT

Doctor of Creative Writing, World Builder, Story Crafter & MARKETING Consultant

A Bit ABOUT DR Joshua GROCOTT

CREATIVE

Dr Joshua Grocott has a PhD in Creative Writing. Before the real world became a nightmarish-hellscape in 2020, Dr Grocott spent a great deal of his time creating surreal dystopian works of Science Fiction.


Panda-emic

His debut novel was called Panda-emic (TBP), which focuses on a global pandemic that saw more than half the world's population transformed into super-intelligent panda people. A further proportion transformed further still, becoming bloodthirsty werepandas, leaving the remaining unchanged populace struggling to survive and remain relevant in the novus ordo seclorum.


Panda-topia

The second novel, Panda-topia (also TBP), was completed in 2019 as part of Dr Grocott's PhD thesis. The events in the second book follow on ten years after the conclusion of the first, focusing on the epic journey of a rag-tag band of panda people and unchanged humans heading east. As a real pandemic gripped the Earth, Dr Grocott's plans to publish both books in 2020 were put on hold - the SEO challenge at the time seemed too much to bear. You can, however, find the critical component of his PhD submission here: TEOTWAWKI (The End Of The World as We Know It). 

MARKETING

Joshua Grocott has been working in Marketing since 2009. Starting off as a Copywriter for an SEO agency, he spent a year creating content - typing over 200,000 words about home insurance alone.


Education

Between 2010 and 2019, Joshua balanced his career with his continued studies. In 2012 he completed his MA in Creative Writing and secured a job in FE college marketing. Developing his craft as a PR and Digital Media expert, he helped two colleges raise their profiles online and in local media. He also helped organise and promote recruitment events, enhance PPC and Social performance, increasing recruitment YoY. Dr Grocott also began teaching when he commenced his doctorate - holding posts at school, college and university level.


Management

While undertaking his doctorate, Joshua also held Marketing Consultancy & Management roles for B2B/B2C companies. He helped Sekura Global grow massively in Europe, Australia and the USA, and Clipper Retail build its established UK business YoY. In 2020 Dr Grocott took on a role with The Sausage Man UK Ltd, first as a Marketing Manager and then as Marketing Director.     

THE SAUSAGE MAN

MARKETING DIRECTOR

B2C

The Sausage Man began selling direct to end-consumers in 2020. With the first COVID lock-downs leading to mass closures in the hospitality sector, this importer of German food suddenly found itself with a whole lot of sausage and no one to sell it to. Dr Grocott joined the team as the company pivoted from a B2B to B2C model overnight.


Pandemic

With supermarket shelves rapidly running out of meat in the early stages of the first lock-downs, The Sausage Man quickly emerged to fill the gap with their suddenly surplus sausage. Dr Grocott was tasked with separating out the different user journeys for B2C and B2B customers, improving UX for both, and developing new digital resources. In 2020 Dr Grocott spearheaded the creation and development of two new webshops, overseeing a branding refresh and rolling out new content.


THRIVING

He also led on implementing a new email marketing system with intelligent journeys, rolled out new affiliate and refer-a-friend programmes, while optimising spend/return on PPC and Social Ad campaigns with agency partners. By the end of the last lockdown in early 2021, The Sausage Man was thriving in the novus ordo seclorum and Dr Grocott was their new Marketing Director.

B2b

Adapting to the new-normal has been difficult for businesses across the country, particularly in hospitality. The Sausage Man's quick pivot to a Retail model helped make sure the business remained well placed to serve commercial customers as they began returning to strength in the wake of COVID-19.


Post-Pandemic

While most of The Sausage Man's B2B customers were able to pick up where they left off, many food service businesses did not. 2021 remained an uncertain time for many, so TSM focused on supporting existing commercial customers and reaching new ones. Dr Grocott built up his Marketing Team to meet this challenge. Concentrating resource on Design, EXPO/Event sponsorship, Rich Media and Social, capitalising on the greater brand awareness built up digitally during the opening B2C push in 2020.


RESULTS

By the end of 2022 The Sausage Man continues to grow. With some huge commercial customers added to the books, new Sausage2Go programme, and even bigger things planned in 2023. Dr Grocott is immensely proud of the work his team has done, the resource and content they've created together, and the effort everyone has put in to building TSM's success.

RICH MEDIA CREATION

Dr Grocott has recently been working with local band Three Birds Blind to generate extra photography for their social media channels. Most of the images above were created at the shoot of their recent music video, filmed on location at The Two Brewers in Chelmsford. Check out the band on Instagram to see more, and be sure to catch their new video - "Violence" - on YouTube now!

Dr Grocott helped create a considerable portfolio of Rich Media resources during his time with The Sausage Man. The video above (doesn't show on mobile) was one of many shot in Dr Grocott's home, which served as a makeshift studio in the periods between lock-downs from 2020 to 2021. Dr Grocott also served as the main protagonist in this video, and a number of others that can be found on The Sausage Man's YouTube Channel.

S T A Y  T U N E D

CONTACT